![]() ![]() Sponsorships related to the Games account for hundreds of millions of dollars more, and a cancellation would mean those companies could come looking for rebates, too. The figure accounts for 73 percent of the I.O.C.’s revenue. ![]() That’s the potential amount of television rights income that the International Olympic Committee, which organizes and runs the Games, could have to refund if the Olympics are not held. And even the Olympic visitors who will be allowed to enter Japan will not get to experience most of Tokyo’s charms because the rules restrict them to Olympic venues. Much of the upside that Tokyo hoteliers or restaurants could have expected from hosting the Games has already evaporated, as organizers banned international spectators in March. “At the end of the day, it is not about whether the construction costs are recouped or not, but it is about whether the brand of the country gets a boost.” “This was the branding exercise that was going to showcase the lifestyle superpower of the earth,” said Jesper Koll, an investment adviser who has lived in Japan for more than three decades. The reputational damage to Japan, though, on top of the loss of money, would be incalculable. The figure, a record even for famously oversized Olympic budgets, has swelled $3 billion in the past year alone. If Tokyo’s new national stadium stands empty on the night of the opening ceremony, that will be $15.4 billion in investment mostly down the drain. These numbers may help explain why - a month before the opening ceremony - the Games are still a go. ![]() How fast? How high? How strong?įor more than a year, though, a different set of numbers has come to dominate discussions about the Tokyo Games: rising coronavirus case counts, escalating risk factors, inadequate vaccination totals.ĭespite those concerns, the Games are almost certain to go forward this summer: The latest evidence was the announcement on Monday that domestic spectators would be allowed to attend Olympic events at reduced capacities. After all, a motto of Citius, Altius, Fortius - faster, higher, stronger - doesn’t mean much without seconds, meters and pounds. The Olympic Games have always been about numbers. ![]()
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